Advantages Of Real Estate Investor's Direct Mail Campaign

Any real estate investor can tell you how important it is to have an unremitting supply of motivated sellers and prospective buyers. It can be frustrating to have to deal with sellers who are not motivated enough to close deals ideally in your favor. Any real estate investor should build a team of reliable and experienced contacts such as attorneys, title companies, other investors to do a flip with, rehabbers, and real estate agents. The more contacts you develop and build, the more it will benefit you. 

There are several ways to get leads constantly, such as well-placed advertisements in newspapers and ads on radio and cable TV. These could be rather expensive options to an investor who is just making his mark. A solution to their problem will be to market their services in an inexpensive, reliable way. They should try using a real estate investor's direct mail campaign. Nothing is more inexpensive and cost-effective as direct mail, other than emails, of course. Some investors have made a living comfortably using postcards as the primary vehicle for their real estate investor's direct mail campaign. Postcards are very effectively used by real estate investors to get consistent leads. They are inexpensive, keeping total costs within 40 cents for each card including postage. Advertise your services with a well-presented letter; ensuring you get at least a minimum of 16 to 20 calls per 5000 houses you mailed it to. To an experienced and savvy investor, it means a minimum of 2 deals per 5000 houses mailed. Is that not amazing! 

Direct mail real estate investors will tell you how profitable postcards are. Postcards are inexpensive: You need not bother about envelopes and hand addressing; all you have to do is get a copy of your message and select a printer and a good mailing house or courier. This kind of real estate investor's direct mail campaign is sure to work, as it will help people get familiar with your name and make them think of you when they need to sell their houses sometime in the future. It can be used to follow up on sellers who were not very motivated and people who respond already know what services you offer and so are prescreened to a certain extent. It is a tested method guaranteeing successful lead generation; it is up to you to use your skills to turn leads into positive deals.

Direct Mail Postcards 

A real estate investor's direct mail campaign using postcards needs a certain amount of preparation. You have to be very clear about the kind of real estate properties you want to deal in, in order to get the right message across. Decide on the aim of your real estate investor's direct mail campaign. Select areas that will offer you deals of your choice. It will be a wasted effort to send the mail to an upscale locale when you intend to deal in low-costing fixer-ups. This will be helped if you are familiar with the local land value rates so that you can make good informed offers. It will also be helpful to have a list of rehabbers and other investors to pass a deal on to if you are unable to keep your end of the deal, giving you a reputation of being a reliable investor who gets property sold fast. Use your postcard to clearly describe the services that you offer and how people can benefit by dealing with you, such as a message like “all-cash deal” or “buy houses as is, no matter how bad the repairs needed.”

You should keep many things in mind when designing a real estate investor's direct mail campaign. The headline has to be catchy and interesting to hold the reader’s attention. Make it personal and informative, conveying the right impression. Do not use logos or graphics or pictures. Consider using a multiple-column format. Keep the size of the card slightly above normal, like 8.5" x 5/5," and use live stamps or indicia. Decide if you will use bulk or first class postage. Get a reliable list of homeowners in the target area and look for a dependable courier route with as few apartments in the route as possible. Alternately, look up a printer offering mailing services to make the task easier. Determine the total costs of printing and mailing and keep it to a minimum, usually between 40 cents per card. Target a minimum of 5000 first; and once you have the experience to handle the response, you could increase the number. If you do not get a minimum of 15 to 20 callers, try the same trick in another area.

Thus, direct mail postcards are very effective in lead generating, are inexpensive, and are reliable marketing tools.

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