Facebook has begun transforming the stream of updates from friends on its home page into a "personalised newspaper", with news which range from the personal to the global.
This news feed on home pages at was revamped to eliminate clutter and present "bright, beautiful" stories.
Facebook began rolling out the new Feed "very slowly" at its website, and intends to begin adding it to the smartphone and tablet applications within the coming weeks.
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Chris Struhar says Each Timberland Boots For Women Uk
news feed will be tuned to the interests of individual Facebook users.
Pictures within the feed will be gleaned from posts by friends or online pages individuals have indicated they "like".
If a Facebook user follows pages from professional media organizations, top shared Cheap Celine Bags Online
or trending stories are displayed.
Mr Struhar says the brand new news feed would allow users to access more stories without having to visit other aggregators for example Google News.
"We've spent a lot of time talking to the people who use news feed every day," he said.
"They want more choice and more control over stories they are seeing on their home pages."
While the amount of content shared at Facebook has soared, the amount of time people have to spend at the social network remains limited.
Mr Zuckerberg says the change allows people to more easily interact with news they most care about.
"It is designed for the way we are sharing today and also the trends Longchamp Online Outlet
we see going forward," he explained.
"I don't foresee Facebook offering its very own content."
The new newsfeed comes with a revamped Longchamp Australia
interface that gives more prominence to visual media, for example photos and videos, which some analysts say will even boost the impact of advertising on the site.
But Mr Zuckerberg says there aren't any plans to change the number of ads displayed in the website as part of the overhaul.
"Back whenever we started news feed it as being primarily made up of Mont Blanc Pens For Sale
text," he explained.
"Now that we all have Parajumpers Down Jacket
cameras in our pockets, in our phones, the majority of this content is photos."
Since the end of 2011, the Ray Ban Aviator Australia Price
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news feed posts devoted to sharing Web pages has risen to 25 to 30 per cent.
"Of course we all want to share with our friends, but we want updates from our favourite publications, artist, world leaders and much more," Zuckerberg said.
"This is the evolving face of news feed."
The brand new feed will give more prominence to major stories being shared by friends in the social network; trends at thirdparty applications such as Pinterest or Instagram, and weave in important personal bits such as a cousin with a new job.
Industry analysts say because of placing ads in its mobile newsfeed, Facebook earned more US mobile display revenue than any other ad publisher last year.