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How National Grid used video content inside a social media campaign aimed at studentsNational Grid, that is licensed to raise awareness of the significance of gas safety and the acute risks of carbon monoxide (CO) poisoning with difficult to reach and vulnerable groups, asked markettiers4dc to target the hundreds of thousands Timberland Uk
of students getting into private rented accommodation in the Autumn.This led to probably the most Canada Goose Geneve
successful comms campaigns aimed at students recently. The key was to create engaging content for the page users, to keep them revisiting and recommending their friends perform the same.Greg Davies, the award winning comedian who plays Mr Gilbert in cult series The Inbetweeners, was registered and despatched to Timberland Canada
a typical student house where he was filmed in a series of improvised comic scenarios. Throughout the day, Greg woke up snoozing students with marginally offensive ballads, gave them suggestions about improving their diet and drinking habits he recommended bananas and neat gin and he even took what little cash they had in a poker game. All within the name of comedy.The following nine short videos were released throughout October and early November 2010 onto the Fan Page. In three of them Greg highlighted the key CO and gas safety issues that students need be aware of in rented accommodation. To jump start the campaign, Greg joined National Grid young spokeswoman for any day of interviews at markettiers4dc studios across stations including talkSPORT, Sky News Radio, Kiss and Magic.
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