RISMEDIA, May 5, 2005—Whether a builder, salesperson, Realtor, or sales manager, any professional in the business of selling homes strives to improve upon their sales tactics. In Sweet Success in New Home Sales, the latest release from BuilderBooks, the National Association of Home Builders’ (NAHB) publishing arm, industry expert Bill Webb teaches professionals how to maximize their sales potential and their profits in “lean” times.
Sweet Success in New Home Sales is an instructive guide that lays out Webb’s proven approaches to crafting and delivering sales excellence.
Sales personnel and builders will learn:
- Proven methods for selling more homes
- Selling techniques to use when competition for buyers heats up
- How to increase market share, profit margins and personal incomes in “lean” times
Author Bill Webb, MIRM, provides individualized management, marketing, and sales improvement systems for home builders, Realtors, and community developers. He is a past president of the National Association of Home Builder’s Institute of Residential Marketing and is the author of two of the four core courses. Webb has donated all of the royalties from this book to the NAHB National Housing Endowment for construction trades training.
Sweet Success in New Home Sales is available for purchase at www.BuilderBooks.com
or by calling 800-223-2665. (ISBN 0-86718-618-6; Retail $24.95/NAHB Member $21.95).
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