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Real Estate Pros : Real Estate Marketing Last Updated: May 14th, 2012 - 22:24:01

How to Get the Most Out of Referral Marketing
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How to Get the Most Out of Referral Marketing

Advertising for your real estate business can cost a great deal of money. It can take up to 10% or more of your profits to effectively advertise and market your business. Certainly you would much rather reinvest this money into your business or better yet, put it back into your pockets. There is good news, yet. You can successfully market your real estate business without ever spending a single penny on real estate advertising. It may sound like a hoax, but it is true. With referral marketing, your real estate business is marketed to others have you donít even have to pay for it.

The basis of referral marketing is relying on others to market your business for you. These people can be clients, business partners, friends, or family. Anyone who knows about your business and can testify to the services that you provide can be a part of your referral marketing program. The best part of referral marketing is that you donít have to spend any money for it to work. Sometimes you donít even have to plan you referral marketing for it to take effect.

Referral marketing works best when your referral sources know that you either need or want referrals. Some people might assume that you have an advertising program that brings in new customers. Unless they know that you need referrals, then they wonít assume that you need referrals. Even if clients themselves are referred to your services, they still tend not to make the assumption that you would appreciate some referral marketing on their part.

The best way to make sure that referral marketing is working for you is to let all of your clients and contacts know that you welcome referrals. You might even offer some kind of discount for clients who refer new clients to you. Anytime you have the opportunity to work your referral marketing take it. Some of the seeds you plant may fall to the way side, but many of them will grow into new clients. When you are asked about how your business is going, respond by saying that you are working with a new client that was referred by another client who was please with your work. This will let people know that you are open to referral marketing.

To be a part of your referral marketing program, your clients need to feel comfortable enough to refer business to you. If clients are not confident about your services, they will be hesitant to refer others to you. This will be true even when the client had a positive experience in working with you. When you are working with clients, tell them as many success stories as you can. The client will then get the idea that you are good at what you do. 

Whenever you are dealing with a client make sure that you are always punctual for meetings and in returning phone calls. Always keep any promises that you make or inform the client as soon as possible for commitments that you will not be able to keep. If you have to back out of a commitment offer something in return for the clientís troubles. Doing these things will create a sense of trustworthiness with the client. When clients are pleased with your work, they will be a willing participant in your referral marketing program.

It can be difficult to put money into an advertising program. This is especially true for newer real estate businesses. You can effectively advertise your real estate business by using referral marketing. All it takes is creating awareness among your clients and conducting a successful business to encourage others to refer your real estate services to others.


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