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Real Estate Pros : Real Estate Agent and Broker Last Updated: May 14th, 2012 - 22:24:01

Stand out with the right pro

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Even as the market perks up, you need a savvy agent to nail the sale. To find one, ask these questions.

After four years of sleepy sales during the traditionally busy spring and summer home buying seasons, real estate experts are forecasting a pickup. Record home affordability combined with a stronger economy may bring out bargain-hunting buyers and lure sellers who have been sitting on the sidelines. Already sales this winter were the highest since 2007.

If you’re tempted to host or frequent an open house this year, keep in mind that navigating this market is not for the faint of heart. Sellers still face tepid demand in many areas and competition from banks unloading foreclosures and other distressed properties; buyers must grapple with tight credit. Pairing up with the right real estate agent can help you close the deal at the price you gather referrals, check reviews on sites like Zillow, Yelp, and Angie’s List, and pose these questions.

For Buyers and Sellers

How long was your drive over here? The less time the better. The crash has slimmed the ranks of agents (National Association of Realtors membership is down 26% from 2006); those who are left have more years on the job (a median of 12, up from seven). But not all experience is equal – you want a realtor with hyperlocal knowledge, if not a home nearby. If the agent hasn’t closed deals on homes in your neighborhood recently, that could be a red flag.

Your ideal agent should be able to say of the top of her head how long homes in the area have been listed and why they have or haven’t sold. If you haven’t seen the agent’s name on local for sale signs, keep looking.

Can you tell me about your last three deals? The description of the people and places should sound like you and what you’re selling or buying. The marketing approach varies for a million-dollar listing and a fixer-upper. Investors and first-time buyers have different criteria. And when you’re scooping up a short sale or foreclosure – or buying with all cash- you need an agent who has negotiated with a bank or cleared the legal hurdles before.

What’s your URL? Almost 90% of buyers shop online for a home. You want a realtor with his own homepage, as well as detailed and photo-filled listings on major real estate sites (Zillow, Trulia, Photos are really important to buyers, and as a seller you want to have as many as you can.

While you’re vetting the site, dig deeper. Lots of homes with multiple price cuts could be a sign that the realtor isn’t pricing them properly. What you want o see are homes that have been for sale for less than the norm in your area (ask other realtors what’s typical).

What’s your batting average? Make sure a realtor is making sales, not just scooping up listings. Ask how many of his homes he closed on last year. There’s no one right answer, especially in a slow market, but it’s another data point for comparing agents.

Am I crazy to ask this much? Probably. In some cases sellers are not going to like what they hear. Don’t jump at the highest asking price. Better to get a frank assessment of changes you need to make and a price that would make buyers bite. Then verify by asking to see status on comparable sales and the methodology behind the estimate.

What is this going to cost me? The commission, paid by the seller and split by the buyer’s and seller’s agents, is traditionally 6% of the sale price. With homes sitting on the market for nearly 16 weeks, a listing agent who has to put in four months or more of work may not want to budge. But even now you can get it down to about 5% (your fifty-fifty and specify that on the listing). One way to bargain: Use the agent to buy your next home.

For Buyers

Can you let me in on any secrets? The home you’d really like may not be listed – sellers take homes off the market when buyers are scarce; others don’t want to advertise for privacy reasons. The most connected agents know the homes that aren’t officially on the market but whose owners would sell. For the most options, find an agent who has the scoop.

What’ll Save by Not Hiring You?

Plenty, but only 10% of sellers bypassed an agent last year.

Lower commission ($3000,000 Home) - $7,500

Extra Costs

• $300 – MLS listing for six months

• $450 – Appraisal for pricing help

• $350 – Consultation with stager

• $550 – Lawyer to draw up contract

Net Savings: $5,850

Notes: Based on 5% commission, assumes seller pays 2.5% commission to buyers’ agent.

From MoneyMagazine May 2012


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