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Real Estate Pros : Real Estate Agent and Broker Last Updated: May 14th, 2012 - 22:24:01

The Idea of Real Estate Closing Gift
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The real estate closing gift idea is a fairly new concept for real estate practitioners. Many practitioners in real estate frown at the idea of giving a closing gift to one of their clients. More than likely, they have not embraced the idea because to them it does not seem like good business practice. Even though it may be new to the real estate industry, the idea of giving a gift at the close of a deal is not new to the business world. In fact, it is a practice that has been going on for many years. The practice of giving business gifts has proven to be a good relationship builder in the business world. The same can be true for real estate.

It is not difficult to come up with a real estate closing gift idea. There are some standard gifts that you can consider giving to your client. Alternatively, you can come up with a personalized real estate closing gift idea based on what you know about your client. In the weeks leading up to the close of the real estate deal, you, more than likely, spent a great deal of time with your client. During this time you probably learned something about their tastes. If this is the case, then you wonĄŻt have too much trouble coming up with a suitable real estate closing gift.

Once you have come up with a real estate closing gift idea, there are some other considerations that you should take into account before purchasing the gift. The price of the real estate closing gift idea is important. While it isnĄŻt appropriate to spend a great deal of money on a gift, it is also inappropriate to purchase a cheap gift. In fact, it is better not to purchase a closing gift than it is to purchase a cheap gift. Your real estate closing gift idea should be something that the client can use in their new home. Consider the selling price of the home and the affluence of the buyer as you evaluate your real estate closing gift idea.

Add your personal touch to the real estate closing gift idea. This will take a little more time and effort, but the effect that it will have on your business relationship will be well worth it. When you add a personal touch to a real estate closing gift idea it conveys just how much appreciation you have for your client. When you can effectively express your appreciation for your client through a real estate closing gift idea the client will be sure to have positive things to say about your business relationship.

The real estate closing gift idea you have should have staying power. The longer the gift lasts, the more the client will be reminded of the service you provided. A long lasting gift provides more chances for the client to talk about your services. This is a subtle way of generating referrals for years to come.

Once you follow through on purchasing your real estate closing gift idea and giving it to the client, you can follow up with smaller tokens of appreciation. Consider sending a card or giving a phone call to your client at key milestones after the closing. For example, thirty days and six months after the close of the transactions are good times to follow up with your client. This will serve as a reinforcement of the good will that your gift giving generated.

Your real estate closing gift idea doesnĄŻt necessarily require a great deal of thought. Remember that the more thought you put into the gift, the more positive things the client will have to say about you. Only give the gift as a genuine token of appreciation, not to smooth things over with a deal that went sour.

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